Friday, December 28, 2012

First customer-dedicated book

2013 innovation begins with a book that allows readers to write their own dedication prior to its being printed so that, once printed, the book is personalized. It's as if the purchaser of the book met with the author in person and received a signed, dedicated book. Except the purchaser never met the author and instead ordered the book online with a customer dedication and a digitized signature from the author. Pictured below, the dedication ("Peter, The future is now") on the first page looks like this:
"Communicating with the Future," a book by Tom Frey, Google's top-rated futurist speaker and founder of the Davinci Institute in Louisville, CO, has been ordered 160 times by people who requested personalized dedication pages in the books they ordered. The dedications were printed on the first page of the book, which includes a digitized signature by Tom Frey as well as a dedication from Leaonardo Da Vinci: "It had long since come to my attention that people of accomplishment rarely sit back and let things happen to them. They went out and happened to things." If you would like to order "Communicating with the Future" and input your own dedication, paste this URL in your browser: https://asoft8136.accrisoft.com/newsconf/index.php?src=forms&ref=Personalizing+a+publication&id=Personalizing+a+publication FYI, here are some of the dedications people ordered: Aaron -- Wishing you much success in the future / To Mark, Here's to Reinventing the Future / To the Clark Family, Never Stop Reaching for the Future. / To Gordon, Make the Future, rather than Predict It. / To Danny & Stephanie The past and the future are based in light. Ours is to live in the grey inbetween /

No comments:

Post a Comment