Read first, buy later

As the virtual world joins the physical world, different habits grow. Take buying books or newspapers or magazines, or any media. The physical model is to "buy first, read later"; the vitual model is to "read first, buy later". The former would be considered legacy or a remnant model; the latter the new media model. And now there is a oompany, launching in mid-March, Total Boox (pronounced “books”) which believes the legacy or remnant model distorts the market for authors, hampers discoverability, stalls distribution and reduces reading. With Total Boox a reader no longer has to purchase a book upfront. Instead he or she downloads the book into his tablet device and pays for the portion he actually reads, when he or she reads it.