More direct from Tribune

There but by the grace of Prosper go us. Is the Tribune's purchase of a Kodak Prosper press a breakthrough? You can watch the video from Graph Expo 2010.

Go to http://www.kzonelive.com/10-4.html

Here's Lou Taziola, president, Tribune Direct: “The justification for Prosper was based on Tribune Direct, but we are owned by one of the largest newspaper companies in the country, and another opportunity we see for Prosper would be on short run, niche publications.”

What is Tribune Direct? A national full-service, direct mail marketing company – headquartered in Chicago, with locations in five markets around the country, owned by Tribune Company.

Here's Tim Klunder, Vice President of Sales and Client Relations, Tribune Direct: “Variable data publishing helps us drive personalization that can integrate electronic media with the paper-based publications which we are seeing increase exponentially today. How do those two mediums interact with each other? The conversation focuses around ‘How can we harness the power of our data to actually drive personalization . . . make a reality of ink on paper.”

Taziola explains that current Tribune Direct does shared mail to 3.5 million homes on Wednesday and 2 million on Saturday, basically pre-print fliers for the Chicago Tribune non-subscribers. That's 60 million pieces of advertisement each week
And in solo mail about 25 million pieces a month in Chicago, nationally double that – postcards, self-mailers, letters, etc.

Klunder again: “Customers today have a need to talk in a personalized fashion with their clients. A few short years ago they may not have had the data to support that, today, they have been making investments in data capabilities, so they have those capabilities today.

“The variable data volumes we push through every month continue to increase exponentially. . . Digital is a great way for us to serve our clients’ needs. Prosper allows us to run long run, highly personalized, high quality at a cost effective price that’s really unprecedented in the print industry today.”

Taziola calls the Prosper press "A game changer for the industry". Taziola praises the press' speed and quality and variability.