Saturday, November 6, 2010

ONA una

The Online News Association annual event in Washington is fascinating for its breadth and depth. You can watch all the livestream video from the event.

(Go to http://jeffsonderman.com/2010/10/video-watch-the-sessions-from-ona-2010/)

Or you can focus on one of the presenting groups: Treesaver.

(http://www.treesaver.net/)

In their own words:

Treesaver is a new design for the web. It’s made for people who like to read. It’s for great narrative experiences — text and pictures.

Treesaver divides content into pages, automatically adjusting the layout to the size of the screen. It works on any device that has a web browser: Desktop PC or Mac, notebook, netbook, iPad and iPhone. It’s produced with web standards — HTML, CSS and JavaScript. You can embed video or Flash in it, just as you can with any web site. There is no app to download. No plug in to install.

Treesaver provides a cost effective platform for writers and publishers. You get to leverage your existing resources and systems, instead of building and maintaining separate applications for each platform. Plus, it provides a friendlier format for advertising.

For more information, email Roger Black, Filipe Fortes and Jock Spivy, follow @trsvr, or sign up for the Treesaver newsletter:

Now that's getting personal.

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