Thursday, January 3, 2013

Newspapers in the game in 2013

Well the Guardian should know what it is talking about. In its predictions for 2013 number 10 is "Newspapers will become bigger players in the ebook market, following the example of the New York Times, which has joined forces with startups Byliner and Vook to publish original and archive material." See http://www.guardian.co.uk/books/2012/dec/30/future-publishing-2013-predictions-digital This makes a great deal of sense. After all newspapers have content, talented writers and self-defined audiences. The hard part of book publishing -- matching readers with subjects -- is for the most part automatically done. And with a little testing about and watching viewers' interests through web analytics it should be very straightforward for newspapers to determine what stories should be repackaged into ebooks. In Denver, the Denver Post last year did an ebook about the startling Tim Tebow/Denver Broncos arrival in the playoffs. And the Atlanta Journal Constitution did a restaurant guide: "The Atlanta 50." That's just to name a few of the newspapers that have gotten in the game. And now more are expected in 2013.

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