Tuesday, January 8, 2013

Phablets, yes!

Here comes the Year of the Phablet, according to a Reuters story: http://www.reuters.com/article/2013/01/07/us-phablets-idUSBRE9050CS20130107 What is a Phablet? It's larger than a smartphone but smaller than a tablet. So it falls in the 5-6 inch screen size, as I understand it. The larger size is definitely because of the visual data that smartphones can now carry: books, magazines, newspapers, movies. Consumers like to enjoy this data on larger screens. The Samsung Note and Note 2 seem to be the market leaders. (A poll of nearly 5,000 readers of Yahoo's Indonesian website chose Samsung's Galaxy Note 2 as their favorite mobile phone of 2012, ahead of the iPhone 5, according to Reuters.) This is awesome. More devices that carry email as well as video as well as story-based content such as books, magazines and newspapers -- and allow phone calls. Are we moving to a one-device habit? That's something Jeff Bezos of Amazon has always said we wouldn't do. And it remains to be seen, whether we are multiple device creatures, or one-device creatures. Kristian Tjahjono, a technology journalist who posted the Yahoo poll, said phablets were a natural fit for Indonesians who liked tablets but also liked making phone calls. These phablets are also called phonelets, tweeners and super smartphones: suprise hits of 2012. The Asia-Pacific is, and will remain, the world's biggest market for phablets, says Joshua Flood, senior analyst at ABI Research in Britain, according to Reuters.

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