Gifting yourself

Let me clarify. The newest book publishing model -- shortened version -- is ebook to hardback, as in "Fifty Shades of Grey". Yes, "Fifty Shades of Grey" also has all the steps in between: ebook to print on demand book, print on demand book to mass print softcover, mass print softcover (Vintage Books) to mass print hardcover (Random House). But if you shorten that evolution, you've got ebook to hardcover, digital to analog. NOT the usual: Analog to digital. How different (reversed) from the past can you be? First of all launching a major international book (which has sold 65 million copies) as an ebook on an obscure Australian website is pretty unexpected. And then after 18 months of downloading, deciding to print the book and sell that iteration, is surprising. Yes, ebook-to-hardback is way more radical than ebook to print on demand book, which when "Fifty Shades of Grey" was first launched in 2011 was radical enough. How many other authors in this world would like to go from ebook to hardback? Or, more importantly, how many readers in this world would like to go from ebook to hardback? In my opinion, more and more. It's like gifting yourself the memory of a prized experience. It's the newest (and safest, and most likely to succeed) book publishing model.

All books may be ebooks first

Jamie Fiocco, Co-owner of FlyLeaf Books in Chapel Hill, N.C., explains in a Media Shift video that although it’s not a perfect analogy, the current discussion about whether ebooks will put print books out of business is like the discussion 250 years ago about whether photography would force painters to retire. Check out what she says: “When the camera came out painting didn’t go away. It will be a different thing selling print books, but this industry has been evolving the last 20 years.” Watch the video: http://www.pbs.org/mediashift/2012/12/video-can-print-and-e-books-coexist356.html There are two very likely scenarios for print books of the future. Both envision a book’s first incarnation to be electronic. So ebooks may become the first, most inexpensive way to put a book out, to see if it has legs. Then after the book has proven itself with myriads of downloads, then 1. Some people who have truly loved the ebook might want a personalized printed copy as a unique keepsake. 2. Or, the opposite. (And we already have examples of this opposite scenario.) A book starts out as an ebook, gathers an audience, and then the author gets signed by a large publisher and myriads of copies of the book are printed for the public to buy. Witness 50 Shades of Grey by E.L. James, which started out as an epub and print on demand book and evolved into a book carried by Vintage Books, which was founded by Alfred A. Knopf. On the same video, Land Arnold, the other co-owner of Flyleaf Books in Chapel Hill, N.C., at first likens the epub/print book dialectic to I-tunes music vs. album collections, but observes that the two situations are not parallel because a book is a longer commitment of time than a song. So, by inference, one can’t imagine ebooks replacing print books the way I-tunes music totally eviscerated albums. What do you think?