Wednesday, May 1, 2013

Printing digital first

What many people may have missed in the announcement that HarperCollins continues to add to its digital first offerings is that, as Paid Content reports: "In many cases, the books are eventually released in print; HarperCollins says that to date, more than 60 percent of Impulse titles have a print format, with thousands of printed copies sold for each of those books.” The report goes on to clarify that "in many cases this means print-on-demand books that don’t make it into bookstores". So HarperCollins has now added mystery books to its digital first offerings under the imiprint "Impulse," according to the report. Previously HarperCollins had released teen, romance, and sci-fi/fantasy novels.

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