Sunday, September 19, 2010

Defining content

In many ways the difference between print and online is not a platform difference but an ecosystem difference.
Print content is content in context.
Online content is content in network.
In other words with print whether it's actually printed or digital, the material is in an atmosphere that is not related to an outside world.
With online content the material is related and draws its secret sauce from links to the outside world.

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