Embed virtuality or improve data?

I wonder if there are not two divergent approaches to the future of the internet.

There's the sixth sense approach, which says the world for the last 15 years has been creating a virtual reality that reflects physical reality, and needs to reverse and begin to build a physical reality that reflects the virtual world.

Here is a youtube video on that: http://www.youtube.com/watch?v=mUdDhWfpqxg

And the semantical approach that believes the problem is data itself. We move data beautifully, but the data is so poor the results are underwhelming. We need to take data to the level of information and even eventually knowledge and, don't feint, perhaps, vision. Here is a great youtube explanation of that point of view.

http://www.iiea.com/events/semantic-web-from-web-20-to-web-30?gclid=CPmny9_E8qICFSA5gwodhlE9kw

Why not solve for both?